How did it begin? A blonde walks into a bar and orders. Well, actually she started drawing on napkins. And what she came up with was this:
Bigger. Bolder. Blonder: A blonde knows a good t-shirt when she sees one, and a good deal more. Award-winning Norwegian designer/artist Lise Ellingsen is breaking all the clichés with humor, style and a healthy respect for the environment in both messaging and the use of eco-botanical fabric.
Blondes Make Better T-shirts is a line where the design of each tee is unique, fun and conceptual — playing off “blonde-ness” (each destined to become collector’s items). But they’re smart — using only 100% sustainable, sweatshop-free and ethically responsible fabrics. One fabric, Promodal, is comprised of 40% beech tree and 60% eucalyptus tree. Another fabric is made of 50% recycled plastic bottles mixed with organic cotton.
The graphics are silk-screened by hand in California with water-based ink, and some of them are calling out to help endangered animals (both blonde and not blonde). Blondes Make Better T-Shirts is committed to personally testing styles, fabrics and prints to assure they are of the highest quality. The tees come with special care and wear labels so even a blonde can safely wash and dry them.